Adidas eyes new deals after cutting ties with Kanye West; Taylor Swift on radar
More than a year after a high-profile split with Kanye West, Adidas is stepping up its search for new collaborators, signaling a shift in its strategy.
Yeezy sneakers
Adidas proves it can survive without Kanye West as market cap soars above $35 billion
Adidas’ adept maneuvering following its separation from West has ensured its resilience, with significant gains in share value and market capitalization.