
Billionaire golfer Tiger Woods defies Puma’s lawsuit, pushes forward with clothing brand
Tiger Woods takes major step to establish Sun Day Red despite ongoing legal pressure from the sportswear giant.
Tiger Woods takes major step to establish Sun Day Red despite ongoing legal pressure from the sportswear giant.
Puma alleges that Woods's logo, a red leaping tiger, bears an “unmistakable similarity” to Puma’s signature leaping cat emblem.
Named after Woods’ signature choice of attire for the final rounds of tournaments, the “Sun Day Red” brand is a reflection of his legacy in the world of golf.