A$AP Rocky secures multi-year creative deal with sportswear giant PUMA
This collaboration will see A$AP Rocky take the helm as the creative director for a brand-new category, focusing on the intersection of high-speed racing and urban streetwear.
Puma
Rihanna unveils new sneaker design in exclusive Puma collaboration
This release marks the resurrection of the partnership between Rihanna and Puma, a collaboration that had previously yielded a series of sell-out sneakers.
Cosmetics billionaire Rihanna returns to Puma for Fenty x Puma line
Rihanna’s partnership with Puma has spanned almost a decade, beginning when she joined the German company as creative director in 2014.