Beyoncé’s hair care line launches in retail stores
The Ulta partnership marks an important new chapter for Cécred, which first launched as a direct-to-consumer brand through cecred.com.
Cécred
Beyonce launches Cecred, her first-ever hair care line
Early in May 2023, Beyonce began dropping hints about Cecred during the Renaissance Tour, and now the line has been officially introduced to the market.