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Key Points
- Prosus backs Rain’s Series B funding to scale its earned wage access platform and support financial wellness for workers.
- New funding highlights the rising demand for platforms helping employees manage finances and improve workforce engagement.
- Prosus’s backing helps Rain expand U.S. operations, providing employers and employees with tools for financial flexibility and productivity.
Prosus N.V., the global internet group chaired by South African billionaire Koos Bekker, has backed Rain, a fast-growing earned wage access (EWA) and financial wellness platform, in a $75 million Series B funding round. This marks another step in Prosus’s ongoing effort to support tech solutions that meet the evolving needs of workers around the world.
The round was led by Prosus and included participation from new and existing investors such as Nextalia Ventures, Spark Growth Ventures, QED, and Invus Opportunities. It highlights growing interest in platforms that help employees better manage their finances, while offering employers tools to boost workforce engagement.
With a history of backing transformative tech companies—from Flipkart to OLX to iFood—Prosus has built a reputation for investing in platforms that improve lives through convenience, access, and empowerment. The move to support Rain fits squarely into that approach, especially as financial flexibility becomes a top concern for today’s workers.
Prosus backs Rain’s U.S. expansion
The funding will allow Rain to scale its operations, grow its customer base, and roll out more tools that help workers access their earnings when they need them, without waiting for payday. The company aims to serve both employers and employees with solutions that reduce financial stress and improve productivity.
Ali Esfahani, Head of Americas Investments at Prosus, noted the changing relationship between work and personal life. “Financial flexibility is becoming essential,” he said. “Rain is meeting this need in a way that supports workers and helps businesses thrive. We're proud to back their continued growth.”
Rain CEO Alex Bradford said the support from Prosus and others will help the company reach more employers and expand access to its tools for millions of workers across the U.S. “We’re changing the way people interact with their paychecks,” he said. “And we’re doing it with a focus on real, lasting impact.”
Prosus expands footprint with strategic acquisitions and investments
Founded in 2019, Rain has quickly become a leader in the employee financial wellness space. Its services are built to integrate directly with employer systems, providing a seamless experience for companies looking to offer meaningful financial benefits to their teams.
The deal comes as Prosus continues to deepen its global footprint. Under Koos Bekker, the company has evolved into one of the world’s most influential tech investors, with holdings in fintech, education, food delivery, and more. Bekker himself owns a 0.84% stake in Prosus, currently worth about $845.8 million.
Prosus recently acquired Just Eat Takeaway.com for $4.3 billion, reinforcing its appetite for high-impact acquisitions. In 2024, Prosus reported revenue of $31.7 billion, a slight increase from $31.3 billion the year before—further proof of its ability to grow through smart, long-term bets on the future of technology and work.
