Table of Contents
Key Points
- Beyoncé launches Cécred at Ulta Beauty, expanding her haircare line beyond DTC to one of the U.S.’s largest beauty retailers.
- Cécred’s 16-product Foundation Collection is now widely available, with a limited-time free gift offer through April 19.
- Beyoncé’s star power and cultural influence fuel Cécred’s retail push amid growing demand for clean, inclusive haircare.
Internationally acclaimed musician and business mogul, Beyonce Knowles, alongside her mother and longtime collaborator Tina Knowles, is celebrating a major milestone, the retail debut of their haircare brand, Cécred, now available at Ulta Beauty stores across the U.S.
In a lighthearted Instagram video that quickly gained traction, Beyoncé and Tina are seen handing off a bottle of Cécred’s Nourishing Hair Oil through a cheerful chain of staff members, ending with the product landing on a freshly stocked Ulta display.
“Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce!” the caption read, announcing that Cécred’s full product lineup is now available in-store and online at ultabeauty.com.
Cécred launches full line at Ulta
The Ulta partnership marks an important new chapter for Cécred, which first launched in February as a direct-to-consumer brand through cecred.com. With this retail expansion, all 16 products from its Foundation Collection—like the Restoring Hair & Edge Drops and Fermented Rice & Rose Protein Ritual—are now easier to access than ever.
Cécred’s lineup, priced between $16 and $56, includes hydrating and clarifying shampoos, conditioners, edge treatments, hair oils, and even styling tools. The brand also offers curated bundles and travel-friendly kits. As a bonus, shoppers will receive a free limited-edition Cécred cosmetic bag with any purchase through April 19, while supplies last.
Meeting demand for clean, inclusive haircare
Cécred enters the retail scene at a time when consumers are looking for clean, inclusive haircare that actually delivers results.
The brand blends science and culture, spotlighting time-honored ingredients like fermented rice water and rose protein—formulas inspired by global beauty rituals and aimed at supporting textured and natural hair.
To bring that vision to life, Cécred is also rolling out salon events and professional treatments at select Ulta locations, offering customers a hands-on experience and expert guidance.
Beyoncé's brand power drives Cécred’s visibility
More than just a celebrity-backed product, Cécred is a testament to the kind of visibility only someone like Beyoncé can bring to a brand. With over 318 million followers on Instagram and a reputation that spans music, fashion, and philanthropy, Beyoncé’s stamp of approval carries serious weight in a crowded beauty market.
Her star power—and business savvy—has helped Cécred gain instant recognition. Forbes pegged her net worth at $760 million, driven by a mix of chart-topping albums and smart investments. Combined with her husband Jay-Z’s $2.5 billion fortune, the couple remains one of the entertainment world’s most influential power duos.
Fans first caught wind of Cécred during Beyoncé’s record-breaking Renaissance World Tour, which pulled in $579 million. Teased throughout the tour with cryptic hints and subtle branding, the official launch was one of the most anticipated beauty reveals in recent memory. Now, with Cécred on Ulta’s shelves, Beyoncé’s latest venture is reaching an even wider audience—proving once again that when she moves, people pay attention.
