Table of Contents
Key Points
- Misr Italia Properties achieved $79.1 million in sales in Jan. 2025, marking a 200% growth, fueled by demand for its residential and commercial projects.
- The company plans $217.57 million in investments for 2025, focusing on residential, commercial, and hospitality expansions, including 23 international retail brands.
- Forbes ranked Misr Italia Properties among the Top 100 Arab Family Businesses in 2024, cementing its influence in Egypt’s real estate sector.
Misr Italia Properties, a Cairo-based real estate developer owned by Egyptian businessmen Hany and Khaled El Assal, is starting 2025 on a strong note. The company saw contract sales surge 200 percent in January to $79.1 million, fueled by high demand for its residential and commercial projects.
Remarkable sales momentum fuels expansion plans
With a strong presence across East Cairo, the North Coast, and Ain Sokhna, Misr Italia Properties has firmly established itself as a key player in Egypt’s real estate sector. Home to more than 12,000 families, the company attributes its record-breaking sales to new project launches and an aggressive investment approach.
Its flagship developments—IL Bosco City in New Cairo, IL Bosco and Vinci in the New Administrative Capital, La Nuova Vista, and Solaré Ras El Hikma—continue to see high demand. The company is also making moves in the hospitality sector, teaming up with Marriott International to manage 100 Executive Suites and 160 branded Westin apartments in the New Administrative Capital.
CEO and Managing Director Eng. Mohamed Khaled El-Assal said the company’s strong start to the year reflects its focus on earning customer trust and delivering projects on schedule. “The sales achieved in January 2025 represent a significant portion of our first-quarter target, and we expect this strong pace to continue throughout the year,” he stated.
Expanding investments and business opportunities
Looking ahead, Misr Italia Properties plans to invest EGP11 billion ($217.57 million) in 2025 to expand its residential, commercial, administrative, and hospitality projects. A major highlight of this investment is the introduction of 23 international retail outlets—including Pier 88, Brunch & Cake, and LA7—within Cairo Business Park, a key business and cultural hub in East Cairo.
The company is also responding to growing demand for high-quality office spaces. It recently launched the final phase of its Cairo Business Park offices, introducing 40 new office units on the fourth floor of three buildings. Ranging from 55 to over 300 square meters, these spaces are designed to attract both local and international enterprises, with deliveries expected to begin in 2027.
Decades of growth and industry recognition
Founded over 40 years ago by Hany and Khaled El-Assal, Misr Italia Properties has developed 25 large-scale projects in key locations, including New Cairo, the New Administrative Capital, Sixth of October City, Ain Sokhna, and the North Coast.
The company’s 7.1 million square meter land bank includes 10 residential and coastal projects, 10 commercial developments, and five hotels, solidifying its position as a market leader.
In 2024, Misr Italia Properties earned a coveted spot on Forbes’ Top 100 Arab Family Businesses, ranking 99th. This recognition places it among North Africa’s most influential firms, alongside industry titans such as Mansour Group, O Capital Group, and Hassan Allam Group.
As Misr Italia Properties continues to expand its footprint, its commitment to strategic growth, community-driven development, and technological innovation positions it for sustained leadership in Egypt’s thriving real estate sector. With ambitious investment and a solid track record of success, the company is poised for another year of groundbreaking achievements.
