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Key Points
- The Egyptian developer, led by Abdallah Sallam, partners with Dino Activations to sponsor the grand finale in Cairo, boosting Egypt’s entertainment sector.
- Running from May 21, the show features over 100 skaters, cutting-edge effects, and immersive storytelling, attracting global audiences to Egypt.
- Beyond real estate, the company invests in high-profile productions like Cirque du Soleil, reinforcing Egypt’s status as a cultural and tourism hub.
Madinet Masr, a leading real estate developer led by Egyptian tycoon Abdallah Sallam, has partnered with Dino Activations to sponsor the grand finale of Disney on Ice in Cairo.
The event, celebrating 100 years of Disney magic, reflects Madinet Masr’s commitment to enriching Egypt’s cultural and entertainment scene. By supporting high-profile productions like this, the company aims to position Egypt as a top destination for global events while fostering growth in the arts.
Set to run for 10 days from May 21 at Cairo International Stadium’s covered arena, the much-anticipated show has already drawn more than 1.5 million fans worldwide. The venue will be transformed into a dazzling Disney wonderland, complete with breathtaking performances, immersive storytelling, and cutting-edge visual effects.
Elevating Egypt’s entertainment landscape
This year’s Disney on Ice will feature over 100 world-class skaters and a dedicated team of 150 production specialists, ensuring a seamless performance. With intricate set designs, stunning choreography, and state-of-the-art special effects, the show promises an unforgettable experience for audiences of all ages.
Madinet Masr’s sponsorship aligns with its broader goal of strengthening Egypt’s arts and entertainment industry. The company has also backed major productions like Cirque du Soleil, reinforcing its dedication to family entertainment and innovation.
CEO Abdallah Sallam described the partnership as an important step in expanding Egypt’s cultural offerings. Dino Activations Chairperson Mohamed Amer emphasized making Disney on Ice more accessible to local audiences, while Feld Entertainment Vice President Steven Armstrong praised Cairo as the perfect setting for the grand finale, highlighting Egypt’s passionate Disney fan base.
Madinet Masr’s continued growth in real estate
Founded in 1959, Madinet Masr has evolved from a public-sector entity into a major real estate powerhouse under Sallam’s leadership.
With a 5 percent stake in the company, he remains a key figure in Egypt’s property market, having also founded MINKA Development, now part of Madinet Masr’s growing portfolio.
Beyond real estate, the company’s investment in world-class entertainment further cements Egypt’s role in global cultural tourism, bringing international experiences closer to home while supporting the country’s creative industries.
